Under Armour Highlights Professional Ballerina, Courts Female Demographic

UA Legacy: Make History

Under Armour produced a new ad featuring professional ballerina Misty Copeland. Copeland is the third African-American female soloist to perform at the American Ballet Theatre. See the video here:

The ad features Copeland’s narration of a rejection letter she received at age 13. The letter critiques her body and her age. Clearly, Copeland did not give up on her dream, and the value of that is clear when you see her showcase her skill by the end of the video.

Clearly hoping to strengthen their presence with the female demographic, Under Armour also sells sportswear that appeals to the lady geek, featuring DC comic book heroes such as Wonder Woman.

Have you ever purchased Under Armour? What do you think about it? Please leave your response in the comments area.

Under Armour and DC Comics
Under Armour and DC Comics – click for UA website.
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About Tara M. Clapper 287 Articles
Tara is a lifelong geek and the founder and publisher of The Geek Initiative. Her interests were forged in an early appreciation for "Star Trek: The Next Generation," "Jurassic Park," and many historical fiction and fantasy novels. Tara is a game designer, LARPer, and frequent convention attendee. The author of over 1,000 individual blogs, her content has been featured on HelloGiggles, nordiclarp.org, LARPing.org, and The Billfold. She holds a B.A. in English from McDaniel College and has attended many events as press (including New York Comic Con). Tara has a professional background in marketing and publishing. She lives in the Philadelphia area. A Marvel fan, her favorite superhero is undoubtedly Thor. View her portfolio at: tmc.pressfolios.com.

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